AHMEDABAD: With 'Jo Baka,' Gujarat has found its own 'Keep Calm and
Carry On' meme on the internet and social media. An endearment that
translates roughly to 'see my friend,' the ubiquitous Bako, the everyman
of Gujarat, is seen dishing out philosophy or commenting on the mood of
the season.
Few know the team behind what is perhaps the first Gujarati meme, with an extended family that includes Bakudi and Bhuro. A team of software engineers and entrepreneurs from Ahmedabad, Rajkot and Mumbai created it for fun but today the website and application for creating the 'Jo Baka' meme has crossed 3.5 lakh unique memes created by users.
Vivek Sancheti, a team member, said 'Baka' is a very Amdavadi slang is sometimes is not understood by people from other regions. "The first meme was of course 'Jo Baka, Takleef to Rehva ni' which got popular primarily on WhatsApp and Facebook. While explaining it to friends late one night, we created our own meme retaining the sagely wise guy with his palm towards the viewer and black text on a yellow background. It was simple and very effective," he said.
Few know the team behind what is perhaps the first Gujarati meme, with an extended family that includes Bakudi and Bhuro. A team of software engineers and entrepreneurs from Ahmedabad, Rajkot and Mumbai created it for fun but today the website and application for creating the 'Jo Baka' meme has crossed 3.5 lakh unique memes created by users.
Vivek Sancheti, a team member, said 'Baka' is a very Amdavadi slang is sometimes is not understood by people from other regions. "The first meme was of course 'Jo Baka, Takleef to Rehva ni' which got popular primarily on WhatsApp and Facebook. While explaining it to friends late one night, we created our own meme retaining the sagely wise guy with his palm towards the viewer and black text on a yellow background. It was simple and very effective," he said.
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